100% Pure

We discovered the many benefits of pure linen throughout the process of creating our Sorrento Collection. This natural fabric is a wonder for both our health and the environment.




Items made with 100% pure linen are one of the most sustainable materials on the market, because they're made with flax. The all-natural plant requires little energy and no water other than natural rainwater to produce. It requires little to no fertilizers or pesticides and products made with it are recyclable and biodegradable. The whole plant is used in the process of making linen, so there is no waste. 

According to The Advisory Commission Report to the European Parliament, the cultivation of flax actually has positive effects on ecosystem diversity because it allows for an environmental pause. It can retain 3.7 tonnes of CO2 for every one hectare of crop. 


Why is the term 100% pure linen so important when checking product tags? The vast majority of linen clothing is a blend. That’s a sneaky way companies can green wash consumers into thinking they’re buying a sustainable product. 
A product could be listed as a Linen Tunic, but only consist of 10% pure linen and 90% cotton.

That’s why we emphasize our Sorrento Collection is not a blend of any kind. 
Pure linen is a breathable and soft material that’s durable. And, despite what we all would expect, it actually gets stronger and softer the more you wash it. 
Harmful dyes aren’t used in most pure linen materials so it has been certificated with a STANDARD 100 by OEKO-TEX®, which means it’s been thoroughly tested and isn’t harmful for human health. 


The thought of wearing long pants and a long-sleeve shirt may seem daunting for the summer months, but linen actually has a natural cooling effect. The material absorbs about 35% of humidity and replaces it with surrounding air. Sounds like some sort of wizardry right? 

Flax linen is also a moth and insect repellent. This means you’ve got no chance of finding a hole in your pants. Insecticides also aren’t needed for flax production and you can ditch bug spray while wearing.